The changes in landownership pattern, educational mobility, and occupational diversification among socio-religious groups in Uttar Pradesh provide crucial insights into the contemporary nature of political mobilisation in UP. Based on a survey of over 7,000 households, representing all socio-religious groups in 14 districts of the state, the article assesses these changes and points to the disparities between the various groups and, more importantly, to the intra-group inequalities that exist within each group. To effectively mobilise support, political parties will have to look beyond the numbers and recognise the acute differences existing within castes.