The phenomenal rise to power of Narendra Modi illustrates how his image—mediated by technology—was shaped and reshaped. Some facets of Modi’s fashioned persona are scrutinised in the article. The internet, particularly the social media, which was expected to revitalise the public sphere to bring about a new civic culture, has instead allowed for the selective return of the “written word” in support of fascist ideology. The cyberspace, along with the mass media, has enabled the coming together of many virtual “participants” to hurl masculinist abuse and silence their opponents.
