The Cultural Divide The imbroglio over the termination of the Media Lab Asia (MLA) project brings into focus the problems of taking a quantum leap in technology research. Media Lab Asia was a joint venture between the government of India and the Massachusetts Institute of Technology (MIT) created ostensibly to take technology to the masses and was intended to progressively attract funds from big companies. It was felt that with the trend of US information technology majors setting up or expanding shop in India there would be a greater interest in nurturing and building the Media Lab. Launched two years ago, it was meant to focus on technologies that would