With the spectacular victory of Bharatiya Janata Party in India, the notion of Hindutva and Hindu nationalism have gained support. Malini Bhattacharjee explores the cultural appeal of the category of "seva" (service), one of the foundational pillars of the Hindu nationalist movement, and demonstrates how the political construction of seva, both as an idea and in practice, has advanced the entrenchment of Hindutva in contemporary India.
