The notion of theatrical aesthetics in political communication and the televised flow of theatre politics are examined. The analysis of verbal and non-verbal communication codes looks beyond the performance that is limited to speech analysis and examines the semiotics of proximity systems, imitation, gestures, symbols, and scene settings. The theatrical techniques used by the two main Greek political parties (New Democracy and Panhellenic Socialist Party) from 2000 to 2009 in televised political campaign presentations are explored.
