If the 1990s marked an intensification of the process of `globalisation', within the policy discourse of the higher education sector that process has manifested itself through the idea of the `international university'. In part, internationalisation implies a redefinition of higher education as a globally marketed commodity or as an export oriented `industry'. These developments are examined by means of an analysis of the internationalisation of Australian education, and the operational procedures, strategies, and expansionist market objectives of Australian higher education institutions in India. It is argued that, under the hegemony of neo-liberal ideology, these international linkages are emerging as a result of the transformation and restructuring of the higher education sector in both nations.