Market Research for Existing and-New Products

New Products Mahesh Srivastava The area of exclusive, mostly ad hoc market research studies involves a variety of marketing management problems requiring varied research approaches. Some of the research concepts related to experience and conditions in India are discussed in this paper THERE would be little research without the target market's co-operation, and no commercial research without a client commissioning it. Marketing researchers have secured both and have been steadily expanding their activities afi&techniques in recent years.