ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Market Penetraion of Upcountry India-Nasik in Comparative Perspective

Nasik in Comparative Perspective Norbert Dannhaeuser A prevalent model of market channel evolution predicts that under conditions of economic development traders will adopt active marketing strategies and, in doing so, will transform vertically fragmented channels into intergrated ones. This paper has two goals: (1) to determine whether this model is verified empirically in currently developing societies; (2) to isolate socio-cultural and political factors which limit such channel evolution, lt does this by comparing changes in an interurban trade network in India with those of a similar network in the Philippines.

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