Alienation and Market System Development-Lessons for the Multinational Marketer

Lessons for the Multinational Marketer Marye Tharp Hilger Lee D Dahringer This paper has a threefold objective. First it proposes a model of how market system development interacts with the environment to affect consumer exudations about the marketplace. Secondly, ii reports data gatehred in two cultures, India and the United States. The data indicate preliminary support for relationships proposed in the model. Last, the authors recommend positive actions for multinational firms to take in order to minimise the effects of consumer alienation in markets at varying stages of development.