Organisational Issues for Managing Products

S L Rao The function of any marketing organisation is to develop and market products that the consumer wants to buy, and to ensure that the consumer knows about them and can buy them at prices he is able to pay. It must devote attention to the day to day management of the marketing functions and also plan for the future. It must do all this at a profit to the company. The object of any such organisation must be to be as close to the consumer as possible, know his needs, and be responsive to his problems.