Of Marketing and Consumerism

Investing in New Projects S K Bhattacharyya Problems of Marketing Management: An Introductory Note S L Rao Distribution: The Backbone of Indian Marketing System Labdhi Bhandari Rural Marketing: Myth and Reality Mandira Dutta Balakrishnan Marketing Research in Indian Industry Vasant N Patankar Advertising in a Planned Economy K Kurian Marketing of Pharmaceuticals in Rural India V R Navelker M D Banker Marketing and Public Policy S L Rao Review of Management is published four times a year, on the last Saturday of February, May, August, and November.