ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Much Ado about T V

(From a Correspondent) THE PATH to T V in India seems to be beset with many contradictory pulls. This was evident at the three- day conference in Delhi organised by the Indian Society of Advertisers and inaugurated by the Prime Minister. For the ISA it was patently an attempt to use all the showmanship at its command to persuade the Government to introduce commercial advertising on the radio and on T V when it comes. There was also an underlying pressure for relaxation of exclusive Government control of these powerful media of mass communication.

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