The issues raised in the 2009 Lok Sabha election campaign by the major alliances and the response of voters to them present a mixed picture. The National Election Study 2009 survey indicates that voters did not consider some of the issues highlighted by political parties to have much relevance to them and these had almost no impact on voting decisions. They included, for instance, the Bharatiya Janata Party’s campaign issues such as the Indo-United States nuclear deal and the Ram Sethu controversy. However, economic concerns, basic services, welfare policies and citizens’ security were significant in influencing voting decisions. Surprisingly, the United Progressive Alliance’s vote did not suffer much even though the price rise and terrorist attacks during the government’s term in office were matters of concern to a majority of the voters.