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Farmer Producer Companies
In his article titled “Farmer Producer Companies: Fermenting New Wine for New Bottles” (EPW, 20 February 2016), Tushaar Shah criticises the lack of design-thinking in the promotional process of the farmer producer companies. This response argues that there are inherent structural issues in agriculture that prevent FPCs from matching the scale and the turnover of the milk producer companies.
Tushaar Shah, in his article titled “Farmer Producer Companies: Fermenting New Wine for New Bottles” (EPW, 20 February 2016), describes the attempts by non-governmental organisations (NGOs) to promote farmer producer companies (FPCs) as old wine in new bottles. He suggests that the differences between promoting cooperatives and FPCs are superficial at best. Lambasting FPCs for “being sheep in wolf’s clothing,” Shah criticises the lack of design-thinking in the promotional process of the FPCs and goes on to state that the discourse in FPCs is to garner resources and concessions from external agencies, not “mobilising energy for growth from within.” He alleges, attention is not paid to the growth trajectory of FPCs at the time of formation, and this, according to him, is the reason behind the failure of the nearly 2,000 odd NGO-promoted FPCs to take off in a big way in contrast to the milk producer companies (MPCs) promoted by the National Dairy Development Board (NDDB) Dairy Services Company (NDS).
Dairy vs Agriculture
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