Telugu Desam Party

The Telugu Desam Party's continued success lies in its ability to manage its relations with the centre, its image as an upholder of Telugu pride and its commitment to development. But in 2004, with an election scenario characterised by the absence of any definitive issue, the outcome would depend on how the TDP conducts its campaign and its ability to mobilise voters among its traditional support base. It would also depend largely on how the neutral and floating voters decide to vote as electoral campaigning ends because vote shares between the Congress and the TDP have always been very narrow.