ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Bajaj Auto, Indian Rayon and Industries, McDowell and Company

BAJAJ AUTO Speeding on New Wheels Bajaj Auto, with its traditional armoury of geared scooters lost the decade-old two-wheeler war to Hero Honda. The latter with its efficient and technologically superior motorcycles overtook Bajaj in 2001 and since then is the undisputed leader in the market. While the two-wheeler market has grown at a compound rate of 11.7 per cent between 1994 and 2003, motorcycle sales exploded at a phenomenon rate of 41 per cent per year. Consequently, from a market share of under 22 per cent in 1993-94, motorcycles now account for over 74 per cent of India

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