Bata India, Wockhardt, Motor Industries Company

BATA INDIA Seeking the Right Fit Bata India, a household name in Indian footwear, is facing difficult market conditions. Once a market leader, it now has stiff competition mainly from the unorganised sector, which enjoys a low cost of production. The latter, unlike Bata, caters to an increasing number of customers demanding trendy footwear. They not only sell at a lower price, but also resist any increase in prices. Besides, cheap imports from neighbouring countries are adding to Bata