ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Essar Steel New Marketing Strategy

Essar Steel, a Ruia group company, performed well in 1997-98. While net sales rose by 36.8 per cent over the previous year, the company's net profit soared by 156.8 per cent. Operating profit improved by 27.6 per cent. Despite a huge non-operating profit (mainly on account of exchange variation) and 14.4 per cent increase in interest charges, the company managed to post a higher bottomline. While earnings per share rose from Re 0.3 to Re 0.8, the company prudently decided to skip dividend for the year. Book value

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