ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Brand Building for Public Services

S L RAO's analysis of brand building in Indian industry (October 3, 1998) has missed consumers' preferences and brand loyalty for public services and utilities which have not been considered as impor-tant in the wake of liberalisation, privati-sation and globalisation. At present there is more research and analysis aimed at finding but what branded products click in the market and how to promote brand preferences.

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