ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Consumer Markets Myths and Reality

in the production and sales of all consumer products. Fast moving consumer goods like toilet soaps, detergents, tea, shampoos, lipsticks, creams, etc, are growing at a brisk pace. Among durable consumer products, the problem seems to be with automobiles, but not with two-wheelers. In 1997-98, between April and February, colour TV is expected to have grown in units by 45 per cent, PCs and hardware by 50 per cent, housing finance by 21 per cent, air-conditioners by 25 per cent, washing machines by 19 per cent and refrigerators by 15 per cent. The decline is in the automotive segment, primarily, among the mid-size passenger cars, and our long established producers of the antique and fuel inefficient Ambassador and Premier cars. Maruti-Suzuki showed a 5 per cent increase in sales. In the 11 months of 1997-98, cars as a whole have declined in units by 4 per cent, and this follows the decline of 19 per cent in 1996-97. Maruti-800 is still not available off the shelf. Larger cars are sold at a discount.

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