ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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ISPAT INDUSTRIES-Focus on Marketing

EPW Research Foundation ISPAT INDUSTRIES Focus on Marketing THE flagship company of the M L Mittal group, Ispat Industries (formerly known as Nippon Denro Ispat), saw a drastic fall in profitability in 1996-97. While net sales increased by 1 per cent, value of production also fell by 1 per cent. Despite a fall in manufacturing expenses, operating profit fell by 3.2 per cent over the previous year. With interest charges rising by 0.6 per cent and depreciation provision increasing steeply by 11 per cent, the company's net profit plummeted by 21.6 per cent.

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