ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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GODFREY PHILLIPS-Resumed Market Growth

EPW Research Foundation GODFREY PHILLIPS Resumed Market Growth THE liquidity crunch in 1995-96 claimed yet another victim with Godfrey Phillips, a K K Modi-controlled company, seeing a sharp fall in its bottomline in 1995-96 mainly due to steep rise in interest charges. Philip Morris, the $64 billion US-based giant of Marlboro fame has a 36 per cent stake in this company which markets its cigarettes under such popular brand names as Four Square, Red & White and Cavanders.

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