ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Communalism and the Consuming Subject

Communalism and the Consuming Subject Arvind Rajagopal The promotion of Hindutva through the circuits of commodities gave communal politics much greater visibility and, thereby, access to afar wider public. The move to retailing Hindu identity declared an intention to seek and build on far more partial forms of support, with the explicit aim of securing political power. Liberalisation proceeds with its reorganisation of public and private spaces in ways that are articulated to the Hindu right's s political project but not necessarily identical with it. Late capitalism's attempts to revitalise itself demonstrate an eruption of the contradictions of community onto the stage of capital, and an effort to harness these contradictions in furthering accumulation.

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