ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Market Forces and Language in Global India

Peggy Mohan In the interest of efficiency, globalisation processes produce pressure for the homogenisation of language. In multilingual India, market forces, the mass media and the state are supporting the creation and spread of a few common languages at the expense of the majority of regional languages and dialects.

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