ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Obituary-Ajoy Mukherji

communication media and to make recommendations for their better use Only 7.4 per cent of the rural and 19 per cent of the urban respondents watched television. Although more than 73 per cent of TV viewers said that/amily planning programmes were easy to understand, the study found that only 33 per cent of all respondents related the programme with "the use of family planning methods" and only 20 per cent said that "it has to do with the spacing of births". The majority saw family planning as being concerned with "small family/happy family" and nothing more. In other words, while the propaganda aspect of family planning is absorbed, the information content is completely lost.

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