ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Sunipa Dasgupta's blogSubscribe to RSS - Sunipa Dasgupta's blog

Decoding “Reform, Perform, and Transform”

What has fascinated me the most in the 2019 Union Budget is the evocative, if not innovative, use of jingles. Be it “Har Ghar Jal” for universal access to (drinking) water or the use of “Team India with Jan Bhagidari” for minimum government and maximum governance, or “Green Mother Earth and Blue Skies” for the vision of a pollution-free India, who has ever witnessed, let alone conceptualised, such sublime mellifluousness in a mundane accounting statement like the budget document!


Back to Top