Women contribute to the economy with their unpaid labour as well as social reproduction work but maternity protection in India is sector-specific and employer-employee centric. It thus leaves out the large majority of women in the unorganised sector. A new scheme such as the Indira Gandhi Matritva Sahyog Yojana which is being piloted in 52 districts implicitly recognises the need to compensate for wage loss due to maternity and provide support for the mother and child's nutrition. However, a series of exclusionary clauses mar the objectives of the scheme. This paper attempts to demonstrate the misguided "targeting" of this scheme. The Planning Commission is preparing to scale it up at the national level in the Twelfth Plan, perhaps with the same set of incentives and disincentives as are currently spelt out in the pilot phase document. The data clearly shows that if these exclusionary clauses remain they will "victimise the victim".