In May 2017, in a pioneering move, a group of women creative workers from the Malayalam film industry formed the Women in Cinema Collective to address gender issues in the sector. The formation of the collective not only challenges the patriarchal world view of Indian cinema, but has dragged into the limelight the ugly underbelly of commercial film-making controlled by cliques, cartels, and celebrity power. On a more positive front, it prepares the ground for women who are joining the film industry in larger numbers to lay claim to legitimate spaces for self-actualisation and creative satisfaction.