The fastest-growing technologically competitive industry, which was first revolutionised by Apple and later by Google’s Android platform is looked at. The credit for the growing competitiveness in this industry goes largely to the Android platform as it opened markets for existing, new, and low-cost manufacturers. This area of research is noteworthy, given the growing competitiveness, as it reflects the firms’ action in this industry associated with development that can provide a relative advantage for capturing the market share. The purpose of this article is to show how the technology diffusion leads to change in the market structure and strengthening of competition under incomplete market information.
