UNCTAD's New Thinking Satish Jha COMPARED to its glorious beginning in the mid-sixties UNCTAD has not been known lately for being an effective instrument of expressing the 'other' viewpoint. Blamed by the mainstream developmental institutions as soft-headed and by those whose cause it is supposed to espouse as ineffective, it has been facing the worst of both worlds. Twenty-five years old now, it is planning to build a new reputation for itself. Its Trade Development Report, 1989 (TDR-89) is supposed to give us an idea how. But if the latest TDR is any guide, it is evident that it may not be easy to evolve an'UNCTAD way of looking at things as they are or as they should be.