Parita Mukta TONY BLAIR's New Labour won a resounding victory on May Day in Britain, forming a government which has raised very varied responses amongst the left. The campaign had been conducted very much in terms of winning over the democratic and middle ground in Britain, and New Labour advocates had been stringent in moving away from the traditional base within the working class sector making a shift from the historical alliance with the trade unions to the managerial, technocratic sector. The emblazoning of the Union Jack on new Labour's political platform, together with the use of the symbol of a rejuvenated bulldog to mark the coming of a new political era {not under the legacy of Churchill, but under Blair) demonstrated the visible shifts in self- representation.
