This paper counters negative advocacy about the food subsidy, the public distribution system, and farm price supports. It argues that the public food supply chain for market intervention has a favourable impact on the cost-benefit ratio, poverty reduction, calorie consumption by the poor and productivity-led agricultural growth. The paper proposes reforms for the six pillars of the public food supply chain. These include: an alternative poverty line concept that is linked to the minimum "norms" for calorie intake enabling a reduction of the exclusion and inclusion errors, procurement just for the PDS and buffer stocks to be purchased at a farm price that is fully cost-based, fair price shops with fixed and adequate time of operations, "indent" of the demand, doorstep delivery, and so on.