The conventional belief indicates that the gradual success of an incumbent party lies in the economic progression of the state and the well-being of the majority of voters. However, the recent growth of the incumbent party in West Bengal does not support the belief entirely. A marginal improvement of agriculture and rural people, relying on the delivery of welfare schemes at the cost of overall growth (including industrial and service sectors), reveals a redistribute strategy employed by the state in the federal setting. This compels the dependency of low-income people on minuscule resources in the absence of modern sector growth along with building an organisation of cadres, mushroomed under the shadow of welfare schemes, to deliver those services among the networks against the agency fees and commission, worked effectively to engineer the popularity and helped to extinguish the unrest among the non-beneficiaries. This paper unfolds evidence in support of such a strategy that helped maintain incumbency.