The declining fortunes of Urdu newspapers seem to be reversing as major media houses are beginning to invest in Urdu media. Largely catering to the Muslim population in the country, its impact in terms of representing Muslim interests and shaping Muslim opinion is enormous. Domestically, almost all Urdu media outlets regularly highlight the theme of Muslim victimhood at the hands of the Indian state. Internationally, these outlets are consistently critical of Israel, the United States and the West for their propaganda vis-à-vis international Islamic terrorism and adverse foreign policy towards Muslim nations.
